Que Colour approached us in mid-2020 as they were looking to increase their organic traffic and rank higher in local search for a number of target keywords. They had a substantial social following on Instagram and Facebook prior to our partnership and a well-known reputation in their local area, but they wanted this to also reflect in the Search Engines results and organic traffic to their site.
Que Colour is the best hair salon in Sydney, a true industry leader in the Australian Hair and beauty industry. They are especially known for their expertise in Balayage, Partline Foils, Highlights & Face Framing Foils. Located in the heart of Sydney they are the best hair colourist in Sydney, with their own education platform to back that up.
Increase website traffic through organic search.
Based on the target keywords Que Colour wanted to drive traffic for we had to put together a strategy SEO Strategy to get there. This strategy included optimising local business directories and on-page content to support the target keywords.
Furthermore, we also implemented a content strategy, focus on building content for the website to further support the target keywords. The content strategy involved further keyword research to support the main content pillars.
A content release plan was also divided to make it easy to follow and act as a road map for continuous on-page content creation.
We can help! Book a free consulting session and we'll talk it through.