How Does the Google Ads Auction Work? [Infographic]

The Google Ads Auction Process

As advertisers, we’re often faced with questions about how Google Ads works, and, more importantly, how PPC works. So, we thought that the best way to answer this frequently asked question would be to illustrate the Google Ads auction process.

Below, you will find our updated 2021 Google Ads auction infographic which helps illustrate how the auction process is formatted. Through this useful infographic, you’ll be able to find out;


  • How advertisers get entered into each auction
  • How Google determines which ads to show, and where they are shown
  • How much Google charges advertisers

How Does the Google Ads Auction Work?
How Does the Google Ads Auction Work?


Looking for more resources on google Ads, take a look at our Basic Introduction to Google Ads. Or perhaps you need a specialist to help run your Google Ad campaign, you can contact us, we would be happy to help.

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