When SEO aligns with commercial intent, it compounds.
As an SEO consultancy, we design search strategies that capture high-intent demand and strengthen your market position across the UK, and the senior people who plan the work are the ones who do it.
How SEO Creates Sustainable Business Value
A Structured Framework for Sustainable Search Growth
We run SEO as a growth programme rather than a list of tasks. Each phase is tied to your commercial priorities and the share of your market you want to win.
Most programmes start with an SEO audit in the first month, so the plan rests on evidence.
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What an SEO consultancy does, and how it differs from an agency or a freelancer
An SEO consultancy plans and runs your search programme with senior people, and ties the work to a commercial target rather than a list of tasks. It sits between a freelancer, who brings one person's skills, and a larger agency, which brings a big team but often puts juniors on the day-to-day work.
Freelancer
Who does the work: one specialist.
Senior access: high.
Breadth: one person's strengths.
Typical cost: day rates.
Larger agency
Who does the work: usually a mix, often junior-led day to day.
Senior access: often through an account manager.
Breadth: wide.
Typical cost: a wide range, often packages.
Clear Click, an SEO consultancy
Who does the work: the two directors, with specialist support where needed.
Senior access: direct, every week.
Breadth: strategy, technical, content and AI search, plus paid media and HubSpot in one plan.
Typical cost: from £1,700 a month plus VAT, scoped to your goal.
Every model can be the right one. If you need one technical fix, a good freelancer is often the better buy, and we will say so.
Who you work with
Nicolaas Kerkmeester, director
Nicolaas leads SEO strategy, technical and international SEO, and the HubSpot work that ties search to pipeline. He plans your programme and does the senior work on it.
Alistair Mains, director
Ali runs paid media, finance and operations. He makes sure SEO and paid search work from one keyword plan and that every recommendation has a number next to it.
What SEO consultancy costs with us
Senior-led SEO with us starts from £1,700 a month plus VAT. Where a programme sits above that depends on how competitive your market is, how much content and technical work is needed, and whether international markets are involved. A one-off SEO audit starts from £2,000 plus VAT and takes 2 to 4 weeks.
Below about £1,700 a month it is hard for any agency to put senior time on an account. If your budget is smaller, we would usually suggest an audit and a clear plan your own team can run, and we are happy to talk that through. Our guide to what SEO costs in the UK has the wider market picture.
SEO, Answered
Where are you based, and do you work across the UK?
We are registered in Edinburgh and work remote-first with brands across the UK and internationally, with a director leading every account. If you are based in Scotland, our pages on working as an SEO agency in Edinburgh and an SEO agency in Scotland cover local search in more detail.
What does an SEO consultancy do?
An SEO consultancy grows the traffic and revenue your website earns from organic search, and plans that work around a commercial target. At Clear Click it covers search strategy, technical SEO, content and digital PR, led by the two directors, so the people setting the strategy are the people doing the work.
How much does SEO cost in the UK?
Senior-led SEO with us starts from £1,700 a month plus VAT, and most programmes sit between £1,700 and £5,000 a month depending on scope, competition and how much senior time the work needs. We scope retainers around the outcomes you need rather than fixed packages. Our guide to UK SEO costs breaks down what to expect at each level.
How do we choose the right SEO agency?
Look for evidence over promises: named senior people doing the work, case studies with revenue outcomes, and a strategy tied to your commercial goals. Ask who will actually run your account and how success will be measured. And be wary of guaranteed rankings, because no agency controls Google.
Why hire an SEO agency instead of building in-house?
An agency gives you a full senior team covering strategy, technical, content and data for less than the cost of one experienced hire. It is rarely either or. We often operate as an extension of in-house marketing teams, sharing our thinking openly so your team gets stronger as the work compounds.
How long does SEO take to show results?
Meaningful movement typically takes three to six months, with compounding returns after that. Timelines depend on your starting authority, your competition and how quickly changes ship. We set expectations against your baseline rather than a generic promise, and we report progress in commercial terms from the first month.
Do you optimise for AI search, sometimes called GEO or AEO?
Yes. Generative engine optimisation (GEO) and answer engine optimisation (AEO) describe the work of being found and cited in AI answers, and we treat that as part of serious SEO rather than a separate service. The same foundations that earn rankings, technical clarity, structured data and real authority, are what make AI assistants cite you. Our AI search optimisation service covers the work in depth.
What is an SEO consultant, and is that different from an agency?
An SEO consultant is a senior specialist who plans your search strategy and advises on, or does, the work. The difference from an agency is mostly about who does the day-to-day work and how senior they are. We work as a consultancy: the two directors plan and run each programme, with specialist help where it is needed.
Our previous SEO did not work. What would you do differently?
We would start by finding out why, because the previous work is usually partly sound. Most programmes stall for one of three reasons: no commercial target, the technical basics were never fixed, or content went after searches that do not lead to sales. An SEO audit shows which one applies, and the plan starts from there.
Do you guarantee rankings?
No. Google decides rankings, so no one can promise a position. What we commit to is a forecast of the likely return before you spend, a clear plan for each quarter, and monthly reporting against revenue.