MCM Beauty's Direct-to-Consumer Success Story

4 min read

Client Overview

MCM Beauty is a hair and beauty wholesaler based in Australia. In 2021, the company expanded its operations to include direct-to-consumer sales, offering luxury hair and beauty products to individuals as well as salons. MCM Beauty is an official supplier of top brands such as Christophe Robin, HairVac, Anti Collective, Ibiza Hair Tools, les huilettes, and Beauty Dept

To support this shift in strategy, MCM Beauty engaged Clear Click to help grow their online revenue through new customer acquisition and to develop a direct-to-consumer marketing strategy.


At the outset of the project, MCM Beauty's newly established online store had limited exposure and minimal brand presence. The site had very few visitors, and there was no clear strategy for attracting and converting online sales. Low purchase rates indicated that something was preventing users from completing transactions, despite browsing and showing interest in products.

To make matters more challenging, our team had to work with a conservative budget and prioritise cost-effective strategies to test and learn quickly. Despite these obstacles, our overarching goal was to increase sales and raise brand awareness, which ultimately led to record-breaking revenues for our client.


How Google Ads helped MCM Beauty increase sales

As a newly established online store with low brand awareness, MCM Beauty faced the challenge of acquiring and sustaining visitors and turning them into customers. Clear Click recognised the need to grow revenue at scale and established a Google Shopping Ads strategy to serve ads to users searching for relevant products.

By displaying product imagery, pricing, and shipping costs at the top of search engine results pages, the ads effectively prompt potential customers to visit the website. As a result, MCM Beauty achieved a remarkable 400% year-on-year growth in online revenue since launching Google Shopping Ads.

Boosting customer confidence with Reviews.io

Our agency was tasked with developing an ecommerce store that could scale and generate more sales over time. We recognised that managing client reputation through reviews and social proofing could be a powerful strategy to achieve this goal. By integrating social proofing techniques on the website, we were able to create a snowball effect that increased trust and credibility among potential customers. As a result of this effort, we are proud to report a 400% year-on-year growth in online transactions

Optimising product titles for increased organic traffic

Generating organic traffic to a website is the most cost-effective way of doing so, and one of the key ways to achieve this is through Search Engine Optimisation. However, it can be a long process involving multiple facets to rank on page one of search engine results pages.

Our initial audit of the website pages showed that one of the most critical warnings that required our attention were the product titles. Product titles are extremely important for ecommerce businesses, being one of the first things that a potential customer will see, before deciding to click on the product listing.

Using our in-house product title optimisation strategy, Clear Click optimises product titles so they could be easily read by Google and designed for the user in mind, front-loading the most important information about the product.

By optimising product titles alone, Clear Click successfully increased the click-through rate of organic listings by 3.4%. This resulted in higher levels of highly relevant traffic with commercial intent that could be converted into customers.


Clear Click played a pivotal role in transforming the client's online business and driving significant results. By implementing a comprehensive digital marketing strategy encompassing SEO, PPC, CRM, and Analytics, Clear Click helped the client overcome the challenges of limited brand exposure and low purchase rates.


Clear Click's Google Shopping Ads strategy increase online revenue by 400% in the first year of our partnership.


Product title optimisation boosted organic listing CTR by 3.4%, driving more relevant and valuable traffic with minimal capital investment.



MCM Beauty's Direct-to-Consumer Success Story
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MCM Beauty's Direct-to-Consumer Success Story

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"Clear Click communicates our message to potential clients in a very innovative way."

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