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Insights & Ideas

Insights

Practical thinking on SEO, paid media, CRM and data. Written by the specialists who do the work, to help you make better decisions.

Practical thinking on SEO, paid media, CRM and data. Written by the specialists who do the work, to help you make better decisions.

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A ChatGPT answer panel with a sponsored product row beneath it, linked to a store card holding four product tiles, one highlighted
Paid Media
Featured
23 September 2026
7min

ChatGPT Ads Is Now in Shopify for UK Merchants: What to Test First

ChatGPT Ads is live in Shopify for UK merchants from 23 September 2026. Our view on who should test it, how to run a first campaign and who should wait.

Read Insight
An ad card connected to an org chart of five people, with the decision maker highlighted
Paid Media
30 October 2026
10min

LinkedIn Ads for B2B: When the Numbers Work and How We Run Them

Guide
October 30, 2026
A shopping results card with four product tiles, one highlighted, and a basket
Paid Media
29 October 2026
9min

What an Ecommerce PPC Agency Should Do for Your Margins, Not Just Your Revenue

Guide
October 29, 2026
Three glamping tents under a crescent moon, with a dotted trail leading to a map pin
SEO
28 October 2026
10min

Hotel SEO: How Hotels, Holiday Parks and Tourism Businesses Win More Direct Bookings

Guide
October 28, 2026
A tower crane lifting a block onto a stack of building blocks, one block highlighted
SEO
27 October 2026
10min

SEO for Construction Companies: How Contractors, Builders and Trades Win Work From Search

Guide
October 27, 2026
A collection jar with a heart on it, coins dropping in, beside three small option tiles
SEO
26 October 2026
10min

SEO for Charities: Building for Donors, Volunteers and Everyone Else Who Searches

Guide
October 26, 2026
A house with a teal front door beside a key, with a map pin above the roof
SEO
23 October 2026
10min

SEO for Estate Agents: Winning the Vendor and Landlord Searches the Portals Leave Open

Guide
October 23, 2026
A browser window with three health tiles and a prioritised checklist under a magnifier
SEO
22 October 2026
9min

What an SEO Audit in Perth Should Cover, and What It Costs

Guide
October 22, 2026
A search ad card beside a gauge showing managed spend
Paid Media
21 October 2026
10min

PPC Management in Perth: What It Costs and What to Expect

Guide
October 21, 2026
A floor plan on a drawing board with one room highlighted and a set square
SEO
21 October 2026
10min

SEO for Architects and Engineering Firms: Making a Portfolio Site Visible to Google

Guide
October 21, 2026

Notes on growing market share

Practical thinking on search, paid media and measurement, from the consultants who run the accounts. A short note when we have something worth sharing, and you can unsubscribe at any time.

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