Make informed marketing decisions based on data-driven analytics to drive better performance and ROI.
In today's digital business landscape, data analytics has become a crucial tool for extracting valuable insights from vast amounts of data. By harnessing the power of data analytics, our clients' can unlock hidden patterns, trends, and opportunities that can inform strategic decision-making and drive competitive advantage.
From descriptive analytics that provide historical data analysis to predictive and prescriptive analytics that offer forward-looking insights, data analytics enables businesses to make data-driven decisions that can optimise operations, improve customer experiences, and drive business growth.
Embrace the power of data analytics to unlock the secrets hidden in your data and make informed decisions that can propel your business forward.
Leveraging data and analytics in marketing enables businesses to make informed decisions, optimise campaigns, and achieve better results through precise targeting and understanding of customer behaviour.
Data and analytics enable businesses to measure, track, and optimise marketing performance by analysing data to identify effective strategies and make data-driven optimisations.
Data and analytics provide businesses with insights into customer preferences, behaviours, and needs, enabling personalised and targeted marketing efforts that lead to increased customer satisfaction, loyalty, and conversion rates.
At Clear Click, we specialise in helping businesses master their marketing performance through the power of Data and Analytics. Our expert team leverages data-driven insights to optimise marketing efforts, make informed decisions, and unlock the full potential of our clients' marketing initiatives. We enable businesses to drive better results, achieve higher ROI, and create personalised, effective marketing campaigns that resonate with their target audience.
In this introduction article about Google Tag Manager, you can expect to find out:
After this introductory article about Google Tag Manager, you will have a general overview of the tool and its key features and understand how it can be used to improve tracking and marketing efforts on your website.
Google Tag Manager is a free tool provided by Google that allows users to easily add, manage, and update tracking tags and code snippets on their websites. It allows marketers, analysts, and other web professionals to quickly and easily make changes to the tracking and marketing codes on their websites without having to involve a web developer. This makes it possible for marketers and other non-technical users to take control of their website tracking and marketing efforts and make changes to their tracking setup without having to wait for a developer to make the changes for them.
One of the key benefits of using Google Tag Manager is that it allows users to quickly and easily add new tracking and marketing tags to their website without having to update the website's code. This means that marketers and other non-technical users can add new tracking and marketing tags to their websites without having to wait for a developer to make the changes for them. This is especially useful for marketers who want to quickly test out new marketing campaigns or tracking setups without having to wait for a developer to make the changes for them.
Google Tag Manager also makes it easy to manage and update the tracking and marketing tags on your website. With Google Tag Manager, you can easily see all of the tracking and marketing tags that are currently installed on your website, and you can quickly make changes to them without having to update the website's code. This means that you can make changes to your tracking and marketing tags on the fly, without having to wait for a developer to make the changes for you.
Another key benefit of using Google Tag Manager is that it allows you to easily track events on your website. With Google Tag Manager, you can create custom event tags that will track specific actions that users take on your website. This can be anything from clicking on a specific button or link to scrolling to a certain point on the page. With this information, you can gain a better understanding of how users are interacting with your website, which can help you make more informed decisions about your marketing and tracking efforts.
Google Tag Manager also makes it easy to set up and manage tags for Google Analytics. Google Analytics is a powerful tool that allows you to track the traffic and behaviour of visitors to your website. With Google Tag Manager, you can easily add the Google Analytics tracking code to your website and manage it without updating the website's code. This makes it easy to set up and manage Google Analytics tracking on your website, which can help you gain valuable insights into the performance of your website.
Overall, Google Tag Manager is a valuable tool for marketers, analysts, and other web professionals who want to easily add, manage and update tracking and marketing tags on their websites. It allows non-technical users to take control of their website tracking and marketing efforts and make changes to their tracking setup without having to involve a web developer. This makes it possible for marketers to quickly test out new marketing campaigns and tracking setups, and it makes it easy to track events and set up Google Analytics tracking on your website.
Google Tag Manager has several key features that make it a powerful and useful tool for managing and tracking the various tags and scripts on a website. Some key features include;
With Google Tag Manager, you can preview and test your tags before they are deployed on your website. This can help to ensure that your tags are working correctly and that they are not causing any problems on your website. You can also use Google Tag Manager to test different versions of your tags and compare their performance to see which ones are most effective.
Google Tag Manager allows you to track and debug your tags to identify and troubleshoot any issues that may arise. This can help to ensure that your tags are working correctly and that they are providing accurate and useful data.
One of the key features of Google Tag Manager is the ability to manage all of your website's tags from a single interface. This can save time and effort, and can help to ensure that your tags are always up-to-date and working correctly.
Google Tag Manager allows you to create and manage tags using a variety of different triggers and variables. This means that you can control when and where your tags are fired, and customise them based on specific user actions or events.
Overall, these and other key features of Google Tag Manager make it a powerful and useful tool for managing and tracking the various tags and scripts on a website. By using these features, you can improve the accuracy and effectiveness of your tracking and marketing efforts, and make it easier to manage the various tags on your website.
To get started with Google Tag Manager and use it to manage and optimise the tags on your website, you can follow these steps:
Overall, getting started with Google Tag Manager is relatively simple and can be done in just a few steps. By following the steps outlined above, you can begin using Google Tag Manager to manage and optimise the tags on your website.
But if you would prefer the peace of mind and have one of our experts at Clear Click set this up, feel free to contact us for a free consultation.
Managing your relationships with your leads and customers can be tricky. In order to build stronger relationships and close more deals, you need to know your audience well. Enter data analytics and CRM systems.
Robust data is what will allow you to offer the best possible service to your leads and customers and assess the success of your marketing team's efforts. A CRM will help you gather and store this information and automate more menial tasks. Read on to discover how your small to medium size business could benefit from a CRM as well as why we always recommend the Hubspot CRM software to our clients.
A CRM, or a Customer Relationship Management system, is a central location that allows you to track and store data about your customers and prospects in order to streamline your sales and inbound marketing. It helps you keep all data about your customers and prospects in one place and automate the more menial tasks in your marketing and sales process.
There are a vast number of benefits associated with CRM for businesses of all sizes. Here are just a few:
With CRM software, you’ll be able to see a customer’s full history with you, allowing you to easily personalise your service to them for the best possible experience.
With all prospect or customer information at your fingertips, it’s also easy for everyone on your sales and marketing team to provide the same great level of service.
As a CRM automatically logs things like emails and calls, you save time recording these and can spend it on more valuable things.
Lead nurturing can be a long and complicated process. A CRM helps to automate this process, sending follow-up emails on your behalf, giving you an alert when it’s time for a call, and logging all interactions you have with your lead.
A CRM system means you can say goodbye to endless spreadsheets that you forget to update. Everything you need to know about your leads and customers will live in one easily searchable database.
When you’re just starting out and have a small team, it might feel easy enough to track and store data about your customers through a number of different apps and spreadsheets. However, a system like this isn’t scalable, and will soon start to limit you. A CRM will grow with your business and saves you a lot of time finding and importing your data to a CRM later down the line.
Especially for small businesses, it can be hard to justify another subscription. Luckily, Hubspot CRM is free to use for an unlimited length of time.
Many CRM platforms offer free light versions of their products, but these are usually very limited in their capabilities. Not so with Hubspot. While Hubspot does offer a premium version of its CRM, the free version packs a hefty punch.
You can store up to a million contacts and have an unlimited number of users from your team linked to your account with the free version. Some of Hubspot’s more powerful sales automation tools are exclusive to the premium version. With the free version, you only get access to five email templates, five snippets, and five documents, as well as one meeting scheduling link.
However, the free version should be plenty for small businesses to start with.
Hubspot users consistently praise its CRM system for its ease of use. For one thing, it eliminates the need to search through a bunch of spreadsheets that are only accurate as long your team is vigilant about updating them. Everything you need to know about any single contact is on the same, searchable database.
Hubspot has also built its software to be as intuitive as possible, and many people will be able to feel like a pro navigating through the software on their first day.
The Hubspot Community can help answer any questions you might have, while the Hubspot Academy can also help you get to grips with more advanced features.
You can integrate Hubspot CRM with a huge number of popular apps like Gmail, Outlook, WordPress, Zapier, Mailchimp and much, much more.
Hubspot itself offers a number of other great free tools to improve your sales and marketing. They offer email marketing, content management, and landing pages, just to mention a few things. You can also track metrics around your ads and link Hubspot with your company’s social media accounts in order to capture data on direct messages, followers, likes and shares.
Hubspot also has a great, beginner-friendly online academy for brushing up your sales and marketing skills, all for free.
Hubspot allows you to track many things about your leads and customers, including website visits and traffic sources. It even offers a free A/B testing kit.
Hubspot lets you get very granular with your audience segmentation. You can, for example, easily filter your contacts to find people who were ready to buy a while back but then went quiet. You can then send these contacts a targeted email with a special discount to encourage them to come back.
Hubspot contextualises your data and offers actionable insights for improving your sales and marketing strategies. You’ll be able to recognise patterns and cycles within our sales pipeline and find ways to balance things out.
It is no secret that internet users are growing increasingly uneasy about how advertisers track their data on the web: 40% of UK respondents stated they were concerned about how companies use their data. In light of these growing concerns, tech giant Google recently announced a plan for a third-party cookie phase out on its browser, Google Chrome.
The digital marketing industry thrives by delivering relevant target ads to web users. It does this with the help of a massive database of individual data gathered by thousands of companies, primarily through third-party cookies.
Google Chrome accounts for 64.34% of the global market share (as of April 2022), making it the most widely used browser to use first and third-party cookies. According to Google’s current plan, it will have a third-party cookie phase out by 2023. This shift away from third-party cookies has caused major concern amongst marketers and raises questions about how the decision will impact the effectiveness of digital advertising.
This article will cover the following topics:
Cookies are small files sent to your browser by a website you visit. The website uses these files to track personal information about your visit. This data includes the items you click on, the products in your online shopping cart, or even your username and password.
Different kinds of cookies are used for different purposes. For example, session cookies are used when you navigate a website; these cookies disappear once you exit the website. On the other hand, tracking cookies create long-term records of multiple visits to the same site.
While there are many types of cookies, here we’ll focus on first-party and third-party cookies.
First-party cookies are created and stored directly by the website or domain. These cookies allow brands to deliver a better and more personalised user experience by collecting data such as language settings and login credentials. First-party cookies essentially store all user data from the user’s interaction with your website but can’t access data from other domains.
Third-party cookies are created by external domains, i.e., websites other than those you are visiting directly. These domains include advertising and tracking providers. Third-party cookies allow brands to track user behaviour and habits and help marketers make predictions based on this data. These cookies are also used for retargeting and cross-site tracking.
Google lists user privacy as the primary reason for third-party cookies to phase out. The firm believes that “People shouldn’t have to accept being tracked across the web in order to get the benefits of relevant advertising.“ With growing global concern on data privacy, Google faced public and regulatory pressure to enhance its commitment to protecting individuals’ data.
In response to rumours about Google developing a new tracking system, Google stated they would not be building "alternate identifiers to track individuals as they browse across the web, nor will we use them in our products."
While Google Chrome isn’t the first web browser to phase out third-party cookies, it is the largest. Apple blocked these cookies from Safari back in 2020, while Mozilla’s Firefox began to phase them out in 2019.
While eliminating third-party cookies will require marketers to rework parts of their advertising strategy, everything will not change. This section will highlight the areas that are likely to be unaffected by Google’s decision.
Paid social conversion and search tags use only first-party cookies. Google will continue to use these first-party cookies, citing them as ‘vital’ in the new privacy-first world. As a result, you will not experience any disruption while tracking standard-click through conversions.
Retargeting using first-party cookies will continue undisrupted. Ads displayed on Google’s search engine results page are targeted using the individuals’ search queries, thus using a Google or first-party cookie.
Similarly, remarketing on Facebook and Instagram will be unaffected as it is based on user data tracked with Meta cookies and doesn’t involve third-party cookies.
The death of the third-party cookie has generated a lot of nervousness in the marketing community: 41% of marketers feel that the biggest challenge will be tracking the right data.
If your marketing and advertising strategies rely heavily on third-party cookies, you should consider alternative plans that capitalise on first-party data. Ingrid Burton, CMO of Quantcast, said, "Using solutions that utilise first-party data with AI and machine learning will help communicators reach the right person at the right moment.”
With every advancement or change in technology, there emerge new solutions. Marketers, advertisers, and data engineers have been actively searching for alternatives to third-party cookies. Google itself advocates its Privacy Sandbox as a replacement for ad targeting.
Google will not create technology that tracks users at an individual level; however, it will still be investing in alternatives that focus on group behaviour. Its Privacy Sandbox aims to “create a thriving web ecosystem that is respectful of users and private by default.”
The Privacy Sandbox technology works on interest-based advertising using Federated Learning of Cohorts (FLoC): the idea that groups of users with common interests could replace individual identifiers. This data has proven to be nearly as effective as that from third-party cookies. The FLoC approach hides individual data in the crowd and uses on-device processing to keep a user’s web history private on their browser.
By combining functionality with privacy protection, the Privacy Sandbox will not hamper the user experience but instead, make users more confident that their browser is working to safeguard their privacy. At the same time, it will provide an effective solution for advertisers and marketers to generate leads and increase revenue.
Optimising your marketing strategy for the post-third-party cookie world can be challenging, but Clear Click is here to help. Clear Click offers a range of services to help your business maximise its interactions with prospective customers using multi-channel insights and strategic consultancy. Our Web Analysts interpret data to calculate the performance of marketing campaigns. This data can help your organic and paid search teams strengthen your advertising efforts.
In the evolving tech space, it’s essential to adapt your advertising strategies, and Clear Click makes this process stress-free! Book a free consultation today to learn more.