Edinburgh Whisky Academy, a distinguished provider of in-person and online whisky courses since 2015, has passionately nurtured whisky enthusiasts and paved the way for exciting career opportunities within the industry.

Edinburgh Whisky Academy confronted significant obstacles to its expansion goals, particularly in key markets like the USA and Canada. Limited brand recognition, coupled with budgetary constraints and a small team, posed challenges to establishing a robust international presence.

Strategic E-commerce Scaling

‍We strategically used Google Ads to effectively targeting specific regions and capture high-intent keywords.




Targeted Lead Nurturing with Klaviyo

‍ Integrating Klaviyo with Shopify, we enabled personalised email workflows tailored to specific customer segments.




Strategic Brand Establishment via Meta Ads

‍Using Meta Ads, we strategically positioned Edinburgh Whisky Academy across relevant social media platforms, ensuring precise targeting and consistent brand reinforcement, all seamlessly integrated within the Shopify platform.
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Comprehensive Web Analytics with Google Analytics 4

‍By implementing Google Analytics 4 as our primary web analytics reporting tool and integrating it with Looker Studio and Shopify.