Driving Sustainable Revenue Growth Across Paid & Organic Channels

Wigwam Holidays is a UK-based holiday parks brand operating across a network of independently owned locations, offering glamping and outdoor accommodation experiences.

As a multi-location business, performance varies significantly by region, season, and demand patterns, making it essential to align marketing activity with when and where customers are actively searching and booking.

As the business looked to scale, there was a need for a more structured, data-led approach to managing paid media, organic search, and overall performance, ensuring investment was aligned with demand and delivering consistent, measurable revenue growth.

Marketing investment not aligned with seasonal demand

Budget allocation was not consistently mapped to peak booking periods, leading to missed opportunities during high-intent demand windows.

Fragmented performance across paid and organic channels

Paid Search, Paid Social, and SEO were operating without a fully unified strategy, limiting overall efficiency and growth potential.

Limited forecasting and forward planning

Without clear visibility into expected demand and performance trends, it was difficult to plan spend, scale activity, or make confident investment decisions.

Inconsistent performance across locations

As a multi-location business, results varied significantly by park, making it harder to optimise campaigns and allocate budget effectively.

Lack of clear, consolidated reporting

Performance data was not always easily accessible or structured, limiting visibility into what was driving bookings and revenue.

Seasonality modelling and demand forecasting

We analysed historical performance and booking patterns to forecast demand, allowing budgets to be allocated more effectively across peak and off-peak periods.

Multi-channel strategy across paid and organic

We aligned Paid Search, Paid Social, and SEO into a unified strategy, ensuring channels worked together to capture demand and drive bookings.

Search and content optimisation based on user intent

We refined campaigns and landing pages to closely match search behaviour, improving relevance, conversion rates, and overall performance across both paid and organic channels.

Continuous optimisation of paid media performance

We actively managed and optimised campaigns across Google Ads and Meta, focusing on efficiency, scalability, and consistent return on investment.

Advanced reporting and performance visibility

We built clear, structured reporting to provide visibility into performance across locations, channels, and time periods — enabling better decision-making and ongoing optimisation.