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Paid Media

Building Predictable Growth Through Paid Acquisition

Commercial search and social strategy.
Senior-led from Edinburgh. Qualified demand, measurable revenue, scalable growth.
Overview

Paid media is powerful because it is measurable, targeted, and controllable.

From our Edinburgh HQ, we run search and social campaigns for UK brands that validate demand, optimise spend, and expand market share with precision.

Our Mission
Structured testing cycles
Defined experimentation to validate demand and optimise spend
Spend aligned to commercial targets
Budget structured against revenue and margin targets.
Forecast-led budget planning
Planning guided by historical data and seasonal demand.
Our Mission
Where Paid Media Delivers Impact

How Paid Media Drives Measurable Growth

Immediate Demand CapturePaid search and social reach buyers at the moment of intent, accelerating revenue from active demand.
Structured ExperimentationControlled testing across audiences, creative, and bidding reveals what drives performance before scaling investment.
Cost Control & EfficiencyBudgets are actively managed against margin and performance thresholds to protect profitability as spend increases.
Market Share ExpansionStrategic investment increases visibility within priority categories, strengthening competitive position over time.
Attribution & MeasurementRobust tracking and conversion modelling ground every spend decision in real performance, not platform reporting alone.
Audience & Creative PrecisionSegmentation and structured creative testing align messaging to buyer intent, improving engagement and reducing wasted impressions.
Our Process

A Structured Framework for Scalable Paid Growth

Paid media performs best when managed with commercial discipline. Our framework aligns strategy, testing, forecasting, and optimisation into a controlled growth programme. Designed to scale efficiently and sustainably.

1

Diagnostic & Commercial Alignment

We assess objectives, margin structure, historical performance, and customer economics to define clear acquisition benchmarks before investment begins.
Media Strategy
2

Strategy & Forecast Modelling

Search and social strategy is mapped against demand signals, audience behaviour, and seasonal patterns to guide budget allocation.
Forecasting
Tracking & Measurement
3

Structured Deployment & Testing

Campaigns are launched within controlled testing cycles, validating audiences, creative, and bidding strategy before scaling.
Search Advertising
Paid Social
Ecommerce PPC
Performance & Incrementality Testing
4

Optimisation & Controlled Scale

Investment is expanded based on performance thresholds, with continuous reallocation toward the most efficient growth drivers.
Reporting & Dashboards
Revenue Attribution
AI & Automation Governance

Clear Strategy. Clear Growth. Clear Click.

Prefer to start with a conversation? Ask us for a second opinion on your current strategy. We will share where we would focus, and why.
Speak to Us
FAQs

Paid Media, Answered

How much do PPC agencies charge?

UK PPC agencies typically charge a monthly retainer, a percentage of ad spend, or a blend of both. The fee matters less than whether it is justified by incremental revenue. Our PPC agency cost guide covers typical UK pricing models and what you should expect for your budget.

What does a paid media agency do?

A paid media agency plans, runs and measures advertising across search and social platforms. At Clear Click that spans Google Ads, Microsoft Ads and paid social, with incrementality testing built in so you know what your spend actually adds rather than what the platforms claim.

How quickly does paid media deliver results?

Campaigns generate data from day one, but reliable performance takes a structured testing period, usually four to eight weeks, to move from learning to consistent returns. We prioritise sustainable efficiency over a fast but fragile launch, because budgets built on solid measurement keep compounding.

Do you manage both paid search and paid social?

Yes. We run paid search and paid social under one measurement framework, so budget moves to whichever channel is producing incremental revenue rather than being locked into silos.

How do you measure whether paid media is actually working?

We measure incrementality: the revenue your campaigns create that would not have arrived anyway. That means holdout testing, clean attribution and reporting in margin terms, not platform dashboards taking credit for demand you already had. If spend is not adding revenue, we say so and reallocate it.

Growth Outcomes, Not Marketing Activity

Real brands. Real numbers. £23m+ revenue influenced, with every engagement senior-led.

View all
Nathasha Ali
MarTech Manager at Hubject
Clear Click brought structure and clarity to our marketing, enabling us to align activity with commercial objectives and drive measurable results across key markets.
£40K
Saved through improved budget modelling and allocation
£25K
Saved by optimising supplier strategy and reducing operational inefficiencies
Illustrated map with a route leading to an EV charging point
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Grant McLean
Marketing Manager at AM Phillip Trucktech
Clear Click helped us transform our approach, moving from costly marketplaces to a sustainable, data-driven direct model.
£120k
Annual saving from reduced marketplace reliance
41%
Increase in qualified enquiries via owned channels
AM Phillip Trucktech dealership with Ford vans on the forecourt
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John Rains
Brand Director at Convoy ATX
Our website has seen a clear increase in traffic and rankings. Even while working in different time zones, we've never experienced slow responses in communication.
32%
Increase in keyword share of voice
11%
Increase in organic clicks
Convoy ATX truck at sunset
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Monique McMahon
Owner of MCM Beauty
Clear Click has made SEO simple for me to understand. Getting to page one of Google was easy. I love seeing the results of the strategies they put in place.
400%
Increase online revenue in the first year
3.40%
Product title optimisation boosted organic listing CTR
Rows of salon hair and beauty products on wooden shelves
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Florence Clark
Venue & Marketing Director at Bore Place
Clear Click are responsive, quick, and knowledgeable. It’s refreshing to work with people who genuinely want to help us succeed.
100%
Google Ads charity grant utilisation, up from just 10% prior to engagement
+60%
Increase in direct online donations from targeted ad campaigns
Aerial view of the Bore Place estate and surrounding countryside
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Miguel Van Den Oever
Global Marketing Manager
They operated as a seamless extension of our marketing team, bringing a high level of professionalism and dedication to every project.
72%
Increase in organic sessions
38%
Increase in qualified leads
Myagi training hub dashboard showing associates trained, training minutes and retail partners
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Heather Smith
Digital Marketing Manager
Clear Click helped us bring structure to what had become a very complex set of systems. We now have a much clearer, more efficient way of managing both our customers and our operations.
40%
Reduction in manual admin time
100%
Centralised customer data visibility
Guests nosing whisky at an Edinburgh Whisky Academy tasting
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Grace Courtney
Marketing Manager, Oya Kitchens
Clear Click has been instrumental in helping Oya Kitchens grow our platform, strengthening our market position through SEO and PPC. They've guided us with our SEO strategy, especially with React, and supported us during our HubSpot onboarding.
200%
Increase in unique website traffic
180%
Growth in overall website traffic
Line-art illustration of the Oya storefront
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Christo Gallagher
Digital Marketing Manager
It has been fantastic to see the results come in for our national PPC and SEO campaigns. Their communication is great and as a company we are very satisfied.
£1.4M+
Revenue generated across paid and organic channels in 2025
63%
Of total website revenue driven by Clear Click-managed channels
Friends gathered around a fire pit outside a Wigwam Holidays cabin at dusk
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