Paid media is powerful because it is measurable, targeted, and controllable.
From our Edinburgh HQ, we run search and social campaigns for UK brands that validate demand, optimise spend, and expand market share with precision.
How Paid Media Drives Measurable Growth
A Structured Framework for Scalable Paid Growth
Paid media performs best when managed with commercial discipline. Our framework aligns strategy, testing, forecasting, and optimisation into a controlled growth programme. Designed to scale efficiently and sustainably.
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Paid Media, Answered
How much do PPC agencies charge?
UK PPC agencies typically charge a monthly retainer, a percentage of ad spend, or a blend of both. The fee matters less than whether it is justified by incremental revenue. Our PPC agency cost guide covers typical UK pricing models and what you should expect for your budget.
What does a paid media agency do?
A paid media agency plans, runs and measures advertising across search and social platforms. At Clear Click that spans Google Ads, Microsoft Ads and paid social, with incrementality testing built in so you know what your spend actually adds rather than what the platforms claim.
How quickly does paid media deliver results?
Campaigns generate data from day one, but reliable performance takes a structured testing period, usually four to eight weeks, to move from learning to consistent returns. We prioritise sustainable efficiency over a fast but fragile launch, because budgets built on solid measurement keep compounding.
Do you manage both paid search and paid social?
Yes. We run paid search and paid social under one measurement framework, so budget moves to whichever channel is producing incremental revenue rather than being locked into silos.
How do you measure whether paid media is actually working?
We measure incrementality: the revenue your campaigns create that would not have arrived anyway. That means holdout testing, clean attribution and reporting in margin terms, not platform dashboards taking credit for demand you already had. If spend is not adding revenue, we say so and reallocate it.