Bore Place Unlocks 100% of Ad Grant and Boosts Key Conversions

Bore Place is a UK-based charity championing sustainability through education, farming, and community programmes. They partnered with Clear Click to improve visibility across their digital channels and maximise the value of their Google Ads charity grant. Within months, Bore Place increased high-quality traffic, boosted lead magnet downloads, and activated 100% of their available ad grant - up from just 10% previously.

With limited internal resources and a fragmented campaign structure, Bore Place was only utilising a small portion of their Google Ads grant. Key pages such as education visits, wedding hire, and volunteering were not receiving consistent traffic, and there was no clear insight into what was working across channels. The team needed a partner to take ownership of digital strategy and unlock more value.

Clear Click implemented a full restructure of Bore Place’s Google Ads account, segmenting campaigns by user intent and service type. We optimised landing page alignment, activated tracking for key goals (newsletter signups, PDF downloads, donations), and scaled spend to fully utilise the ad grant. Ongoing management ensured continuous performance improvements while keeping the charity’s mission front and centre.