We partnered with a leading EV charging platform to improve how customer acquisition was measured, managed, and scaled, delivering 610% year-on-year growth through more effective budget allocation, structured reporting, and disciplined performance optimisation.
Key Outcomes
By restructuring how performance was measured, budget was allocated, and campaigns were optimised, we created a more efficient and scalebale acquisition model. The results below reflect both improved performance and stronger commercial discipline across the account.
Context
Hubject is one of the leading global eRoaming platforms, connecting EV charging networks and enabling seamless access for drivers across markets.
As the EV sector expanded rapidly, Hubject needed to scale customer acquisition beyond in-person events and build a more predictable, data-driven marketing engine.
We partnered with Hubject to support this shift, improving how performance was measured, budgets were allocated, and digital channels were used to drive consistent growth.
Key Challenges
Fragmented reporting and limited visibility
Hubject’s marketing data was spread across channels, with inconsistent reporting and limited visibility at a leadership level. This made it difficult to assess performance, align teams, or make confident investment decisions.
Unclear budget allocation and forecasting
There was no structured approach to budget planning or performance forecasting. Spend was difficult to track across markets, limiting the team’s ability to understand return on investment or plan effectively.
Inefficient approach to international campaign execution
Campaigns in non-English markets relied heavily on manual translation, creating unnecessary cost and slowing down execution. This reduced efficiency without materially improving performance.
Approach
Building a structured reporting framework
We introduced a consistent reporting model across markets, giving Hubject clear visibility into performance and reducing reliance on ad hoc analysis.
This improved decision-making at both operational and leadership levels, while freeing up time within the internal team.
Introducing budget modelling and forecasting
We developed a structured approach to budget planning, using historical performance data to model expected returns and guide investment decisions.
This created greater confidence in spend allocation and supported the case for increased investment in high-performing channels.
Simplifying international campaign execution
We reduced unnecessary translation across markets, focusing only on regions where local language materially impacted performance.
This lowered operational complexity and unlocked budget that could be reinvested into customer acquisition.
Refining paid media strategy for scalable growth
We restructured Google Ads activity around geographic performance and commercial intent, allowing budget to be directed towards the highest-value markets.
This created a more efficient acquisition model and drove a significant increase in new customer growth.
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