An SEO audit is only useful if it changes what you do next.
A crawl tool will happily list hundreds of issues, and only a handful of them will move revenue.
Ours end in a prioritised roadmap, sequenced by commercial impact and effort, with a technical SEO audit at its core.
What a Clear Click SEO Audit Delivers
How Our SEO Audits Work
A useful audit is evidence first, opinion second. Most audits take 2 to 4 weeks from access to walkthrough, and end with a plan your team can act on straight away.
Discovery and Access
Technical and Content Review
Prioritisation
Roadmap and Handover
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What we check in an SEO audit
Technical health: crawling, indexing, rendering, site speed and Core Web Vitals, structured data, redirects and migrations.
Content and intent: whether each important page matches what people are searching for, and where pages compete with each other.
Site structure and internal links: how authority flows to the pages that make money.
Authority and links: the quality of the sites linking to you, compared with the competitors you meet in search.
Local search: your Google Business Profile and business details, where local customers matter.
AI search visibility: whether AI Overviews, ChatGPT and Perplexity cite you for the questions your buyers ask, and what would make them.
Analytics and tracking: whether Search Console, GA4 and conversion tracking can be trusted, so the results you see afterwards are real.
What an SEO audit costs, and how long it takes
Our SEO audits start from £2,000 plus VAT and take 2 to 4 weeks from access to walkthrough. The price depends mainly on the size of the site, the number of markets or languages, and whether you want the full audit or a technical SEO audit on its own. We give you a fixed price before we start.
The audit is led by Nicolaas Kerkmeester, the director who heads SEO at Clear Click, so the person who finds the issues is the person who explains them to your team. Our guide to what an SEO audit costs shows how this compares with the wider market.
SEO Audits, Answered
How much does an SEO audit cost?
Our SEO audits start from £2,000 plus VAT, with a fixed price agreed before we begin. The price depends on the size of the site, the number of markets and whether you need a full or a technical audit. Our guide to what an SEO audit costs covers typical UK prices.
How long does an SEO audit take?
Usually 2 to 4 weeks from the day we have access to the day we walk your team through the roadmap. Smaller sites sit at the shorter end; large, multi-market or recently migrated sites take longer.
How is a full SEO audit different from a technical SEO audit?
A technical audit looks at whether search engines can crawl, index and render your site. A full SEO audit includes that, then goes further into content quality, search intent, authority and the commercial side of your site. It suits businesses that know search is underperforming but are not sure whether the cause is technical, content or competition. More detail in our technical SEO service.
What is included in a Clear Click SEO audit?
Our SEO audit covers technical health, content quality and how authority flows through your site, reviewed against how your business makes money. It ends in a prioritised roadmap rather than a long list of issues. You also get developer-ready specifications for each fix, the quick wins worth shipping in the first month called out separately, and a business case that ties findings to search demand and revenue.
Does the audit cover AI Overviews and AI search?
Yes. We check whether AI Overviews, ChatGPT and Perplexity cite you for the questions your buyers ask, and what would make them more likely to. The same foundations that earn rankings, clear pages, structured data and trusted mentions, are what AI answers draw on.
What do you need from us to start an SEO audit?
Mainly access and context. We ask for access to your analytics and Search Console, agree the scope with you, and spend time understanding how your site makes money and which products or services matter most. A short conversation with whoever owns the website build also helps, so our recommendations fit how your team ships changes.
How do you prioritise the findings in an SEO audit?
Every finding is ranked by its likely revenue impact and the effort needed to fix it. That separates the quick wins from the structural work and keeps the noise most tools report out of your way. The result is a sequenced plan where the first fixes help fund the rest.
Can our in-house team or developers implement it?
Yes, that is what it is built for. Every fix comes with a specification your developers can work from, and we stay available while the changes ship. If you would rather we did some of the work, we can scope that separately.
How often should we run an SEO audit?
A full audit once a year suits most sites, plus a focused check after any redesign, migration or big drop in traffic. In between, monthly monitoring catches most technical problems early.
What happens after the SEO audit is delivered?
We walk your team through the roadmap, explain the reasoning behind each priority and answer questions until the plan is clear. We stay available while fixes ship, so your developers can check a specification or an edge case with the people who wrote it. Many clients then move into ongoing SEO support, but the audit is built to be useful on its own.