Ecommerce SEO is a different discipline. Faceted navigation, thin product pages, shifting stock and duplicate content create problems most websites never face.
We treat your category pages as your most valuable commercial asset, build the technical foundations underneath them, and measure everything in revenue rather than traffic.
That discipline is how one retail partner added over £1.4m in tracked revenue in a single year, and it is the same foundation that now decides whether AI assistants recommend your store when shoppers ask what to buy.
What Ecommerce SEO Does for a Store
How We Grow an Online Store's Organic Revenue
Ecommerce SEO rewards discipline. Our process starts with how your store makes money, then builds the search foundations to grow it.
Commercial & Technical Audit
Category & Keyword Architecture
On-Page & Structured Data
Measure, Refine, Compound
Guides from our ecommerce work
Ecommerce SEO, Answered Honestly
How is ecommerce SEO different from SEO for any other website?
Scale changes everything. A store can generate thousands of URLs from a few hundred products once filters, variants and pagination are involved, and search engines have to make sense of all of it. Ecommerce SEO is largely the discipline of deciding which pages deserve to rank, strengthening them, and stopping the rest from diluting your visibility. Our introduction to ecommerce SEO walks through the fundamentals.
Which ecommerce platforms do you work with?
Shopify, WooCommerce, Magento and most modern headless setups. The platform changes the levers we can pull, not the strategy: demand mapping, category architecture and measurement work the same way everywhere. Where a platform imposes limits, we tell you before they become surprises.
How long does ecommerce SEO take to show results?
Technical fixes and category improvements often move rankings within weeks, but meaningful revenue change usually builds over three to six months. We track organic revenue from the first month, so you can see the trajectory long before the destination.
How much does ecommerce SEO cost in the UK?
It depends on the size of your catalogue and how contested your categories are, which is why we do not publish a rate card. We share exact pricing after a short review of your store, and we will tell you honestly if SEO is not the best next investment for the stage you are at.
Does SEO still matter now shoppers ask AI assistants what to buy?
More than ever, because AI assistants draw their recommendations from the same signals that drive rankings: clear category logic, structured product data and content that answers real buying questions. The stores being cited in AI answers are the ones with strong foundations. We build for both in the same engagement, alongside our AI search optimisation work.