May 18, 2022
• 4 min read

Backlinks are considered one of the most important factors for ranking on Google. According to an Ahrefs study, there is a direct correlation between backlinks and the amount of organic traffic a website generates. According to the same study, only 25,588 websites without backlinks receive more than 5,000 organic hits per month.

Simply put, a backlink is a link from one website to another. If many websites are linking to you, Google believes you are putting out quality content, and it ranks you higher in search results. So if you are looking to attract more visitors to your website, backlink building is a must.

This article will break down the benefits of backlinks and tell you about five must-use strategies to acquire backlinks for your SaaS company.

Benefits of backlinks

Most of the benefits of backlinks are in the form of SEO results. Here are some of the benefits for your SaaS company:

Benefits of backlinks for SaaS Companies
Benefits of backlinks for SaaS Companies

  1. Better domain and page authority

When websites with a high domain authority link back to your site, it increases your site's domain authority.

  1. Your content appears more credible

When your website has a high domain authority, it means that search engines trust your website and the credibility of your content. This helps you rank higher on search engines and, as a result, boosts the volume of traffic you are receiving. 

  1. Increases your brand visibility to new audiences

The better your search ranking is, the higher you appear in Google searches. This makes your company visible to potential customers searching other keywords.

A backlink on another company’s blog will also lead to some readers clicking on the link and visiting your website. 

  1. Gives your brand authority 

If your customers find your website links on popular and reputed pages, they will consider your website an authoritative one. Customers will trust you if popular websites in your niche link back to you.

  1. Better conversion rate

Having quality content that other sites backlink to establishes you as an expert in your niche. This will lead to a higher number of paying customers.

Five best link building tactics for SaaS companies

Now that you’re aware of the importance of backlinks for the growth of your SaaS business, how should you get them? Here are the five best link-building tactics for SaaS companies.

1. Backlinks from review sites

Nine out of ten people read online reviews before making a purchase decision. This indicates the importance of having a strong online presence on review sites. However, positive reviews that include a backlink will lead to people clicking on the link as they browse reviews.

Getting backlinks from popular review sites in your niche is an excellent link-building tactic because:

  • This method is relatively straightforward
  • Your past clients’ words about your business are more impactful than your own 
  • New reviews will improve your search engine ranking
  • Backlinks in reviews are beneficial for both new customers as well as the company
  • Most review websites receive high search traffic and have a strong DA

One of the best ways to get these backlinks is to ask your customers to leave a review or a testimonial for your business. If your customers agree to leave a review, you should request them to link back to your website in their review on popularly used platforms like Capterra, SaaS Genius, GetApp, and G2 Crowd.

2. Backlinks from bloggers 

According to Business Insider’s latest report, 68% of companies with 100 or more employees will use influencer marketing. Influencer marketing enhances brand awareness and generates leads.

So if you can tie up with bloggers or content creators who regularly create content and have a strong website, this might be an amazing way for you to grow your SaaS business. 

For example, your company could give a blogger a paid subscription to your website for free in exchange for them linking to your company in one or more of their pieces. Many bloggers would also be interested in a backlink exchange if you have a strong domain authority.

This link-building method involves reaching out to bloggers who talk about your niche. The trick is to make sure their audience consists of your target customers. This will lead to a strong target audience visiting your website, and you benefiting from the SEO boost because of additional backlinks.

In short, a recommendation from someone with a large and loyal following could help you improve your sales fast.


3. Guest posts

Writing guest posts involves contributing content to another website. You or someone from your company will write and post content on another company’s blog as a guest author. 

The company you write for, the readers, and your company benefit from this guest post. Your content will provide value to the publisher’s audience and drive some of their traffic back to your company.

Guest posting on reputable websites in your niche can help you:

  • Build awareness about your brand
  • Lead to good relations with other companies in your niche
  • Reach new audiences
  • Drive traffic to your website
  • Improve your SEO with a backlink

Here is a step-by-step guide to help you get started with guest posting.

Step 1

Find a site you want to guest post on: The first and most important step is to find websites where you want to guest post. For example, look at sites your audience likes to use. 

You should check the website’s domain authority using a tool like Moz, Ahrefs or SEMrush. This ensures you are identifying websites that Google already ranks as authoritative.

Step 2

Qualify the site: Find out which sites are accepting guest posts and which sites post blogs related to your niche.

Step 3

Find relevant topics: Find a few topics that you think the publisher’s audience would find helpful. 

Step 4

Pitch your offer to the publisher site: Find the right person to contact and be personal in your approach. It’s a good idea to lead with how this guest post could benefit them and their readers.

If you are unsure about who is the best person to contact in the firm, you can check their LinkedIn page to find the names of the marketers in the company. Then you can use a tool like to find their email addresses.

Step 5

Write a post worth publishing: Be mindful of the website’s target audience while structuring your content. Focus on adding value to the readers and find a natural way to link back to your site in the blog post.

Step 6

Maintain good relations with the publisher: Your work isn’t done when the post is published. Follow up on the post, promote it on social platforms, and regularly respond to comments on the post. Maintaining good relations with the publisher will open doors for future guest blogging opportunities.

Step 7

Analyse: Keep track of how the guest post affected the traffic to your website. Use these insights to build a guest post plan for yourself.

Guest posts are a great way to build backlinks for your SaaS company while also establishing your expertise in the niche.

4. Find unlinked brand mentions

When your content is unique or useful, you will often see other blogs and articles referencing your posts or repurposing your images. These websites may give your company credits or include your logo without including your website link.

Finding these unlinked mentions of your brand on the internet and requesting them to link back to you is a great link-building tactic. 

You can set up a Google News alert to get notified when your brand name is mentioned, and then you can reach out to the website owner or a marketer at the firm and request them to add a link. You can use tools such as Buzzstream and Screaming Frog to track existing unlinked brand mentions.

While reaching out, you need to inform the reader about how backlinking to your website for the brand mention will improve their SEO ranking as well. 


5. Backlink Exchange

Since backlinks are critical to a site’s SEO, many companies might be willing to provide you a backlink if you offer them one in exchange. A well-executed backlink exchange campaign can get you some highly relevant links from credible websites. Here are the five steps to a backlink exchange program:

Step 1

Search for complementary articles from high authority websites. To find blogs that will be willing to backlinks to you, you should use keywords related to your article. 

Step 2

After you get a list of articles, you should identify the relevant ones. The first step is to filter the websites based on their domain authority. After this, you need to sort articles based on content. You need to check whether the articles have content where your piece can be referenced.

Step 3

After you’ve made a final list of the websites where a backlink exchange will be mutually beneficial, you must contact the companies. The best way is via using tools such as and to find and verify the emails of the person in charge of the website.

Step 4

This step involves making the offer! You need to email the relevant person, offering them a backlink exchange.

Step 5

If they accept, you need to find a contextually relevant post and agree on the anchor text. 

The other company will also link back to your website from theirs, completing the backlink exchange.

What to avoid when executing backlink campaigns

Reaching out to hundreds of people or drafting in-depth blog posts is often time-consuming and annoying. While most people start backlink campaigns with white hat SEO tactics, seeing no results for a long time leads to many people finding short-cuts. Here are some of those short-cuts which may lead to temporary results but are likely to affect your website’s authority over the long run:

  1. Link stuffing: This is the use of irrelevant links that have nothing to do with the industry or topic. While approaching people during a backlink campaign, you must insist that they link to you on relevant anchor text and that the content on the post is contextually relevant. Google believes in quality over quantity, and getting high-quality backlinks from credible websites is more important than just hitting numbers.  

  1. Poor quality content: Make sure your content is unique and well-written. It should add value to the readers. Additionally, most companies and websites want to link to credible and highly relevant material. If your content doesn’t meet that standard, your chances of getting backlinks are slim. Similarly, you should also try to link only to high-value posts and articles from companies with high domain authority, as that will increase the credibility of your blog or website.

  1. Paid links: Never pay for backlinks. While it might seem easy to pay for backlinks instead of working to build them organically, paid links are considered a black hat SEO tactic. Often, Google’s algorithms are smart enough to detect paid backlink campaigns, which will affect your search engine ranking. 

If you put out useful and engaging content, you will gradually start seeing other people link back to your content and website. However, this is likely to take months, if not years. So if you are keen to see the many benefits of backlinks sooner rather than later, contact us today. We’ve successfully executed several backlink campaign strategies and have a wealth of experience doing them the right way.

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