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Insights & Ideas

Insights

Practical thinking on SEO, paid media, CRM and data. Written by the specialists who do the work, to help you make better decisions.

Practical thinking on SEO, paid media, CRM and data. Written by the specialists who do the work, to help you make better decisions.

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A dark AI answer panel linked to a stack of citation chips, one of them selected
SEO
Featured
11 September 2026
7min

97% of People Also Ask Answers Are Now AI Overviews

People Also Ask answers are now almost entirely AI Overviews. See what the latest data means for your content, citations and SEO strategy.

Read Insight
A dark AI answer panel linked to a stack of citation chips, one of them selected
SEO
11 September 2026
7min

97% of People Also Ask Answers Are Now AI Overviews

Opinion
September 11, 2026
A one-page report card with five stat rows and a teal bar for market share
SEO
11 September 2026
10min

What Your SEO Agency Should Report Every Month

Guide
September 11, 2026
A ring system on navy with one node detaching along a dotted arc towards a teal ring
SEO
10 September 2026
10min

Is It Time to Change Your SEO Agency? A Fair Way to Decide

Guide
September 10, 2026
A checklist card of question rows with one teal tick and one orange cross
SEO
09 September 2026
10min

22 Questions to Ask an SEO Agency, and What a Good Answer Sounds Like

Guide
September 9, 2026
Illustration of a browser window with a toggle switch turned on, representing Google's AI Overviews opt-out control
AI & Automation
04 September 2026
6min

Google's AI Overviews Opt-Out: What It Actually Means for B2B Brands

Opinion
September 4, 2026
Abstract illustration of an audit document with line items and price pills
SEO
03 September 2026
7min

What an SEO Audit Includes, and What It Should Cost

Guide
September 3, 2026
Abstract illustration of an A/B split test card with paired results bars beneath
Strategy & Growth
02 September 2026
7min

How to Choose a CRO Agency (and What to Walk Away From)

Guide
September 2, 2026
Abstract dark illustration of a central store node connected to storefront clusters on orbital rings
SEO
01 September 2026
7min

Shopify Plus SEO: What Actually Changes at Scale

Guide
September 1, 2026
Abstract illustration of a browser URL bar with movable path segments slotting into a category tree
SEO
31 August 2026
7min

BigCommerce SEO: What It Gets Right and What to Fix

Guide
August 31, 2026

Notes on growing market share

Practical thinking on search, paid media and measurement, written by the consultants who run the accounts. No noise, and you can unsubscribe any time.

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