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Insights & Ideas

Insights

Practical thinking on SEO, paid media, CRM and data. Written by the specialists who do the work, to help you make better decisions.

Practical thinking on SEO, paid media, CRM and data. Written by the specialists who do the work, to help you make better decisions.

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A dark AI answer panel linked to a stack of citation chips, one of them selected
SEO
Featured
11 September 2026
7min

97% of People Also Ask Answers Are Now AI Overviews

People Also Ask answers are now almost entirely AI Overviews. See what the latest data means for your content, citations and SEO strategy.

Read Insight
A row of outlined squares with a single solid navy square, representing the black box campaign inside an ad account
Paid Media
10 August 2026
6min

Performance Max, Honestly Assessed: When It Works and When It Wastes Budget

Guide
August 10, 2026
Flat illustrated search results card with one clear ticked result above faded competitors
SEO
07 August 2026
6min

SEO in Perth: Why a Quieter Search Market Is a Commercial Advantage

Opinion
August 7, 2026
A ring divided into segments with one solid navy segment, representing a brand's share of its market
Strategy & Growth
07 August 2026
9min

Share of Search, Market Share and the Number That Can't Flatter You

Opinion
August 7, 2026
A field of small navy dots with a single ring highlighting one, representing scrutiny falling on individual judgement
AI & Automation
07 August 2026
5min

AI Will Not Replace Your Marketing Team. It Will Expose It.

Opinion
August 7, 2026
A funnel of stacked navy bars with one outlined bar, representing the broken stage in a CRM pipeline
CRM & Customer Data
06 August 2026
6min

The HubSpot Setup Mistakes We Fix Most Often

Guide
August 6, 2026
Flat illustrated street map with a dashed route leading to a teal location pin
SEO
05 August 2026
10min

Market entry SEO for Spain: an English-first playbook, expanded

Guide
August 5, 2026
Two diverging dotted curves rising at different rates, representing analytics platforms telling different stories from the same data
Data & Analytics
05 August 2026
6min

Why GA4 and Your Ad Platforms Disagree, and Which to Trust

Guide
August 5, 2026
Two overlapping circles, one solid and one outlined, representing the overlap between paid and organic search
Paid Media
05 August 2026
5min

When Should You Pay for a Click You Already Rank For?

Guide
August 5, 2026
A grid of navy dots beside concentric rings, representing a structured audit examining an ad account
Paid Media
04 August 2026
6min

The Google Ads Audit We Run Before Taking On Any Account

Guide
August 4, 2026

Notes on growing market share

Practical thinking on search, paid media and measurement, from the consultants who run the accounts. A short note when we have something worth sharing, and you can unsubscribe at any time.

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