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Insights & Ideas

Insights

Practical thinking on SEO, paid media, CRM and data. Written by the specialists who do the work, to help you make better decisions.

Practical thinking on SEO, paid media, CRM and data. Written by the specialists who do the work, to help you make better decisions.

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A dark AI answer panel linked to a stack of citation chips, one of them selected
SEO
Featured
11 September 2026
7min

97% of People Also Ask Answers Are Now AI Overviews

People Also Ask answers are now almost entirely AI Overviews. See what the latest data means for your content, citations and SEO strategy.

Read Insight
A dark AI answer panel linked to a stack of citation chips, one of them selected
SEO
17 August 2026
8min

AI Overviews: What Actually Earns a Citation

Guide
August 17, 2026
A product feed table with one field column complete and one row showing missing values
Paid Media
14 August 2026
8min

Ecommerce PPC: Feed Quality Beats Bid Strategy

Guide
August 14, 2026
A four-step funnel with one step highlighted and a small uplift marker alongside it
Strategy & Growth
14 August 2026
8min

Ecommerce CRO: What Changes When the Traffic Already Converts

Guide
August 14, 2026
Two shortlisted partner cards, the front one selected, with a language toggle and credential ticks
SEO
13 August 2026
8min

Choosing an English-Speaking SEO Partner in Spain

Guide
August 13, 2026
Illustration of a published page with a copy behind it and a provenance seal stamped over the corner
SEO
12 August 2026
7min

AI Content Is Now Watermarked. What It Means for Your Brand

Guide
August 12, 2026
A line-drawn evaluation scorecard comparing three agencies against criteria, with one column highlighted as the strongest
SEO
10 August 2026
13min

How to Choose an SEO Agency Without Buying a Pitch

Guide
August 10, 2026
Line illustration of a product page with an in-stock tick and a dashed delivery route to a distant map pin
SEO
10 August 2026
8min

Ecommerce SEO in Perth: What WA Retailers Are Leaving on the Table

Guide
August 10, 2026
Three linked page cards on a navy ground representing English, Spanish and Catalan versions of a site
SEO
10 August 2026
8min

Multilingual SEO for Spain: English, Spanish and Catalan Without Cannibalisation

Guide
August 10, 2026
Line illustration of a site architecture tree with one branch highlighted and a magnifier over the focal page
SEO
10 August 2026
9min

Ecommerce SEO Audit: The Six Stages We Work Through Before Touching a Site

Guide
August 10, 2026

Notes on growing market share

Practical thinking on search, paid media and measurement, from the consultants who run the accounts. A short note when we have something worth sharing, and you can unsubscribe at any time.

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