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Insights & Ideas

Insights

Practical thinking on SEO, paid media, CRM and data. Written by the specialists who do the work, to help you make better decisions.

Practical thinking on SEO, paid media, CRM and data. Written by the specialists who do the work, to help you make better decisions.

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A dark AI answer panel linked to a stack of citation chips, one of them selected
SEO
Featured
11 September 2026
7min

97% of People Also Ask Answers Are Now AI Overviews

People Also Ask answers are now almost entirely AI Overviews. See what the latest data means for your content, citations and SEO strategy.

Read Insight
Abstract illustration of a call log with a ring timer at a threshold and a missed call now carrying a price pill
Paid Media
27 August 2026
6min

Google Will Charge for Missed Local Services Ads Calls From 1 October

Guide
August 27, 2026
Document card with paragraph lines, a signature and a teal rosette seal with ribbons
SEO
26 August 2026
11min

SEO for Professional Services Firms and the 30% You Can Win

Guide
August 26, 2026
Six seats around a ring table on navy, one teal seat connected to the centre
SEO
25 August 2026
12min

How to Run B2B SEO as a Pipeline Discipline

Guide
August 25, 2026
Comparison table card with three columns, the centre column highlighted in teal
SEO
24 August 2026
7min

SEO for SaaS: What Changes When the Product Is Software

Guide
August 24, 2026
Three map pins of rising size along a dotted route on navy, the largest ringed in teal
SEO
21 August 2026
9min

How We Do International Keyword Research to Size a Market

Guide
August 21, 2026
Two page cards linked by reciprocal teal arrows, with a faded one-way pair below marked by an orange dot
SEO
20 August 2026
10min

Hreflang Implementation: How It Works and How Sites Break It

Guide
August 20, 2026
Three stops on a track with the middle one selected, and cost bars of increasing height beneath each
Paid Media
19 August 2026
9min

PPC Management: In-House, Freelancer or Agency

Guide
August 19, 2026
A scope and fee sheet with line items, one ticked, and a highlighted total row
SEO
19 August 2026
8min

What SEO Costs in Perth, and Why Cheap Retainers Stall

Guide
August 19, 2026
Two lines crossing on a chart, one falling and one rising, with the crossing point marked
AI & Automation
17 August 2026
8min

What AI Search Did to Agency Economics in 2026

Opinion
August 17, 2026

Notes on growing market share

Practical thinking on search, paid media and measurement, from the consultants who run the accounts. A short note when we have something worth sharing, and you can unsubscribe at any time.

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