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Insights & Ideas

Insights

Practical thinking on SEO, paid media, CRM and data. Written by the specialists who do the work, to help you make better decisions.

Practical thinking on SEO, paid media, CRM and data. Written by the specialists who do the work, to help you make better decisions.

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Orbital rings with small planets on a navy and blue gradient, representing AI search optimisation
AI & Automation
Featured
02 July 2026
8min

AI Search Optimisation: How UK Brands Stay Visible in AI Answers

AI assistants and Google's AI results are changing how buyers find brands. A practical guide to staying visible - and measurable - in AI-driven search.

Read Insight
Rising stacks of discs with an orange trend line, representing SEO investment levels and returns
SEO
06 July 2026
9min

How Much Does SEO Cost in the UK?

July 6, 2026
Topographic contour lines with a teal summit marker and orange bearing line, representing finding the right SEO partner in Edinburgh
SEO
03 July 2026
8min

How to Choose an SEO Agency in Edinburgh

July 3, 2026
Abstract funnel of narrowing bars with one stage highlighted in orange, representing a conversion audit finding a revenue leak
Strategy & Growth
03 July 2026
9min

How to Run a CRO Audit That Finds Real Revenue

July 3, 2026
Orbital rings with small planets on a navy and blue gradient, representing AI search optimisation
AI & Automation
02 July 2026
8min

AI Search Optimisation: How UK Brands Stay Visible in AI Answers

July 2, 2026
Two overlapping circles in blue and teal on a navy background, representing a HubSpot and Salesforce comparison
CRM & Customer Data
02 July 2026
9min

HubSpot vs Salesforce for UK Mid-Market B2B: An Honest Comparison

July 2, 2026
Abstract concentric rings with an orange arc on a navy and blue gradient, representing PPC agency pricing
Paid Media
02 July 2026
8min

How Much Does a PPC Agency Cost in the UK?

July 2, 2026
Paid Media
29 November 2023
8min

Google Ad Assets: Using Creative to Drive Performance

November 29, 2023
SEO
13 October 2023
5min

Maximising Technical SEO Audits with a Consultant

October 13, 2023
CRM & Customer Data
03 October 2023
6min

Email Marketing with HubSpot: Building Campaigns That Drive Revenue

October 3, 2023

Notes on growing market share

Practical thinking on search, paid media and measurement, written by the consultants who run the accounts. No noise, and you can unsubscribe any time.

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