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Insights & Ideas

Insights

Practical thinking on SEO, paid media, CRM and data. Written by the specialists who do the work, to help you make better decisions.

Practical thinking on SEO, paid media, CRM and data. Written by the specialists who do the work, to help you make better decisions.

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A dark AI answer panel linked to a stack of citation chips, one of them selected
SEO
Featured
11 September 2026
7min

97% of People Also Ask Answers Are Now AI Overviews

People Also Ask answers are now almost entirely AI Overviews. See what the latest data means for your content, citations and SEO strategy.

Read Insight
A fee sheet with line items and a highlighted total beside a stack of coins
Paid Media
21 September 2026
10min

Google Ads management in Perth: what it costs and what the fee buys

Guide
September 21, 2026
A search ad card with four committee seats around it, one highlighted in teal
Paid Media
18 September 2026
10min

B2B PPC: how paid search works when the buyer is a committee

Guide
September 18, 2026
A fan of page cards thinning out to the right with one focal card in front
SEO
16 September 2026
11min

SEO for Recruitment Agencies: Start With the Architecture

Guide
September 16, 2026
Many small dots on navy with three large teal dots raised above a scoring axis
SEO
14 September 2026
10min

B2B Keyword Research When Every Term Shows 20 Searches a Month

Guide
September 14, 2026
A dark AI answer panel linked to a stack of citation chips, one of them selected
SEO
11 September 2026
7min

97% of People Also Ask Answers Are Now AI Overviews

Opinion
September 11, 2026
A one-page report card with five stat rows and a teal bar for market share
SEO
11 September 2026
10min

What Your SEO Agency Should Report Every Month

Guide
September 11, 2026
A ring system on navy with one node detaching along a dotted arc towards a teal ring
SEO
10 September 2026
10min

Is It Time to Change Your SEO Agency? A Fair Way to Decide

Guide
September 10, 2026
A checklist card of question rows with one teal tick and one orange cross
SEO
09 September 2026
10min

22 Questions to Ask an SEO Agency, and What a Good Answer Sounds Like

Guide
September 9, 2026
Illustration of a browser window with a toggle switch turned on, representing Google's AI Overviews opt-out control
AI & Automation
04 September 2026
6min

Google's AI Overviews Opt-Out: What It Actually Means for B2B Brands

Opinion
September 4, 2026

Notes on growing market share

Practical thinking on search, paid media and measurement, from the consultants who run the accounts. A short note when we have something worth sharing, and you can unsubscribe at any time.

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