Scaling E-commerce Revenue for Edinburgh Whisky Academy


Client Overview

Edinburgh Whisky Academy, a distinguished provider of in-person and online whisky courses since 2015, has passionately nurtured whisky enthusiasts and paved the way for exciting career opportunities within the industry.


Edinburgh Whisky Academy confronted significant obstacles to its expansion goals, particularly in key markets like the USA and Canada. Limited brand recognition, coupled with budgetary constraints and a small team, posed challenges to establishing a robust international presence.


Strategic E-commerce Scaling: With a comprehensive e-commerce scaling strategy, we strategically used Google Ads to effectively targeting specific regions and capture high-intent keywords. By implementing sophisticated retargeting methods, including dynamic YouTube ads, we engaged potential customers at various stages of the buyer's journey, resulting in positive revenue growth.

Targeted Lead Nurturing with Klaviyo: Integrating Klaviyo with Shopify, we enabled personalised email workflows tailored to specific customer segments. Our focus on recovering abandoned carts, re-engaging interested prospects, and nurturing potential leads fostered a robust and cost-effective lead nurturing tactic, driving revenue uplift, customer retention, and brand recall.

Strategic Brand Establishment via Meta Ads: Using Meta Ads, we strategically positioned Edinburgh Whisky Academy across relevant social media platforms, ensuring precise targeting and consistent brand reinforcement, all seamlessly integrated within the Shopify platform. Our approach effectively fostered brand recall, expanded the Academy's digital footprint, influencing brand loyalty and engagement.

Comprehensive Web Analytics with Google Analytics 4: By implementing Google Analytics 4 as our primary web analytics reporting tool and integrating it with Looker Studio and Shopify, we diligently tracked and analysed data trends in real-time. Our reporting provided stakeholders with actionable insights, empowering them to make informed and strategic business decisions, resulting in sustainable growth.


Online Revenue Growth: Our advertising strategies resulted in a 30% increase in monthly online revenue, validating the effectiveness of tailored e-commerce scaling initiatives and data-driven advertising.

Optimised Advertising Spend: Demonstrating a 12:1 return on advertising spend, our marketing tactics increased revenue and maximised the client's advertising expenditure. Alignment between our marketing efforts and revenue generation within the advertising ecosystem ensures the client's business a sustainable and profitable growth trajectory.

Heightened User Engagement: Implementing comprehensive marketing strategies, we successfully engineered a 24% increase in the average engagement time per session, fostering engaging interactions with the clients customer base, solidifying brand loyalty and augmenting overall online customer experience.


Increase in online monthly revenue


Average return on advertising spend (£)


Increase in average session engagement time


Scaling E-commerce Revenue for Edinburgh Whisky Academy
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